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Sponsored weddings: tacky or triumphant?

By admin on September 4th, 2007 1 comment

pounds.JPGWe all know that the average wedding costs £17,000 but I’ll make a guess that many of you don’t have that kind of money floating around (I know I don’t) and so will happily spend much less and keep the big cash for a house deposit or similar. But what about the brides who don’t have the money, don’t want the debt and still want a big wedding? Is a sponsored wedding the way to go?

According to bride Brook Breitenkamp and fiancé Chris Carlsen, who got the idea from US’ Modern Bride magazine, it is. They had originally planned a small wedding in keeping with their budget but turned to the idea of a sponsored wedding. And what is one of those precisely? Simply, a company will foot the bill for an item of your wedding or provide it at a discount and in return they can advertise to your guests. In Breitenkamp and Carlsen’s case they’re offering advertising space on their wedding website, an ad in their programme given to guests on the day and will invite a company rep to mingle with guests.


Sounds awful, doesn’t it? On one hand, one can admire the couple who don’t want to be in debt, on the other hand, what is so wrong with a less expensive wedding? Would you as a guest want to be marketed to during the reception? Isn’t that a little crass? Would you rather the couple just asked you to chip in?

If they really wanted more for their wedding, could they not wait an extra year or two and save up? Or are we looking at the want-it-for-free-and-want-it-now generation? Perhaps it’s a natural lead on from the celebs who make exclusive wedding deals with magazines to rake in the cash and pay for the whopping bill. This young couple however have reportedly only garned around US$1000 in services which frankly isn’t that much in return for guests getting a sales pitch at every turn.

It’s a shame that some weddings just come down to cash and, dare I say it, showing off rather than the legal and romantic union of two people. Some of the happiest weddings I’ve been too, and been told of, are the super low budget civil weddings without a massive price tag attached. Maybe it’s because they didn’t have the headache of coordinating 200 guests whilst selling advertising space?

Would you consider a sponsored wedding?

[Manolo Brides via Enid News]

  • Meg

    At first the idea of advertising in a wedding struck me as an awful idea with terrible visions of infomercials flashing in my mind. But the more I think of it, it wouldn’t be too bad, as long as it’s done tastefully.

    I’ve often noticed that the more courtious and pleasant couples might have a small list of thankyous at the end of a program or reception. All that could be added would be some contact details and maybe a little extra for the chosen business.

    If it makes it easier on the budget, I would say why not. The only other thing I wouldn’t agree with is the invited representative. That would just get under my skin. People attend a wedding to celebrate with the couple, not to have marketing thrown at them. I do think that if it was done tastefully and unobtrusively, a sponsored wedding could be just another way of bargain hunting.




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