Speaking as someone who often knows exactly the look I’m going for but finds it very hard to use the necessary ‘fashion jargon’ to describe it, I’m very excited about Empora – a new ‘aggregation’ site with a handy visual search function that helps you find similar items to the ones you love. So, if you’ve found a handbag that’s absolutely what you’re after but way out of budget, for example, it’ll let you find a close match at a lower price.
I can see this tool being particularly useful for anyone planning a wedding, particularly when matching colours as you can home in on very specific shades; a godsend if you’re trying to match bridesmaid dresses or find the perfect pair of shoes to suit your dress. The site pulls in products from designer to high street stores, so there’s something here to suit everyone. Saves you trawling through all those other sites!