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Taming the tresses with new 2-in-1 conditioning blow dry treatment [review]

By Elisabeth Edvardsen on March 10th, 2011 1 comment

If you, like me, were born with natural curls – think ringlets à la Marie Antoinette – that have since been coloured and/or straightened so much that they now can’t look like Kate Catherine Middleton’s wondrous waves even on a good day, it’s a blessing to get expert help once in a while – especially if you’ve got a wedding to attend.

London based salon Inanch recently launched a revolutionary new 2-in-1 blow dry treatment that in their words “would make simply drying your hair enough to make it beautiful.” I looked at my frail tresses as I read this and decided I had to try this for myself!

The lovely people at Inanch were more than happy to prove that even my dehydrated locks could once more look healthy and shiny. Before getting started they washed my hair using Phytojoba shampoo and conditioner – the scent was absolutely divine. The hair was then quickly trimmed to get rid of split ends before the Collexia Professional hairdryer was brought out (Tip: if you’re having your mane professionally straightened using current ‘must-have’ treatment, the Brazilian Blowdry, make sure you trim the ends first to get the best result).

The Collexia hairdryer is an exclusive system that gives your hair a beauty treatment as you style it; the innovative system combines both cosmetics and state-of-the-art technology that reduces drying times as well as activates the conditioning formulas inside a treatment stick as it styles the hair.

I was given the Beauty Stick Everyday treatment which contains silk proteins and multivitacomplex to help your hair remain healthy and beautiful. I walked out feeling like a princess; my hair was straight like Gwyneth’s and soft as silk.

Inanch, which was voted ‘Salon of the Year 2010’, also offers the Repair Stick Everyday which provides instant bounce and body and is ideal for all types of hair.

Both treatments are easy to comb through – there is no feeling of product residue! – and I was told they highly protect against the damage caused by normal hairdryers and straightening irons.

For just an extra £5 on top of the standard blow dry price (from £30) I would say this is definitely a treat we should all give our hair once in a while. Even when you don’t have a wedding to go to!

For more information or to book call Inanch London on 020 7383 7607 or visit

  • This is such a great idea.

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