“I proposed the idea after my spring/summer 2012 show,” Nicoll told British Vogue. “I liked the idea of making a modern affordable alternative to meringue culture. The dresses are marketed as bridal but would equally be suitable as bridesmaid or cocktail dresses.”
The seven dress capsule range carries Nicoll’s signature feminine and wearable designs, and features lace and silk dresses in traditional white and an interesting dusty romantic pink.
The wedding dresses are priced from £75 to £350 – very affordable – and can be bought online on Topshop.com and in London’s Oxford Circus, Selfridges and Brompton Road stores from 15 June.