If we were getting married this year, we’d want to be a Max Mara bride. With the 2013 Bridal Collection Project, the Italian label redefines the concept of the wedding dress to make it contemporary and prêt-à-porter, responding to the current need to speed up the preparations. The idea, at first developed with a few special items in selected boutiques, is today much broader: over 30 models from essential dresses to more elaborate – distributed worldwide.
From their website: “The 2013 Collection, from romantic allure and elegant minimalism, is dedicated to the modern and dynamic woman, who has no desire to lose hours for fittings in an atelier. Tones offer a range of whites, from milk-white to ivory, with touches of transparent pastels in a make-up palette. Alongside the dresses, Max Mara offers an entire range of accessories, from shoes to veils, gloves and bijoux flowers.”