Not the size of the bling but the thought behind the engagement ring that counts, survey finds

With the nature of this site it shouldn’t come as a surprise that we feel quite romantic and loved up most days. But with Valentine’s Day just around the corner and it being a leap year and all, there is a definite feeling of love is in the air.

Valentine’s Day (love it or hate it) is a day for where many ladies will find a ring at the bottom of the Champagne flute, men will have sore knees (you have to do the proposal right!) and relationships will move into the next phase.

If the thought of the expense of an engagement ring is making you break out in cold sweat, torn between the love for your lady and wanting to a ring that matches her value (to which there is none) and paying your rent over the next months, here is some good news.

A study by London Business School shows that people don’t really appreciate expensive gifts that much more than inexpensive gifts .

‘Men seem to feel pressure to propose with a really expensive ring, thinking it will signal thoughtfulness, when in reality their future fiancés don’t differentiate between more or less expensive diamonds’ says Dr Gabrielle Adams, who led the research.

Through surveying engaged couples online the study found that men constantly thought the more they spent on their rings, the more their fiancées appreciated them.  Fiancées, on the other hand, did not rate themselves any more appreciative if the rings were more costly.

To be honest, your lady is most probably just happy that you asked and delighted to have you show love and commitment.